Law360 (May 3, 2021, 7:43 PM EDT) — Two professional cyclists are the latest to lodge a trademark infringement lawsuit against the home fitness giant Peloton, which allegedly is not the first to market a fitness product called "Bike+. "World Champ Tech LLC filed suit in California federal court on Friday accusing the New York-based Peloton of ripping off the trademark-protected name of a fitness app that was developed in 2014 by World Champ’s founders, cyclists James Mattis and Ted Huang. "Notwithstanding World Champ Tech’s well-established rights in the Bike+ mark, Peloton launched a line of interactive stationary bicycles in September 2020 under the identical trademark, Bike+, and started. . . Stay ahead of the curve
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