Editor’s note: A version of this article was in the January 1 edition of Bicycle Retailer & Industry News. This version includes the name of three third-party e-bike brands that Pedego dealers can now access.
FOUNTAIN VALLEY, Calif. (BRAIN) — One of the first moves by Pedego’s new CEO, Larry Pizzi, is to set up a program allowing Pedego dealers to access other brands of e-bikes for the first time.
Pedego stores are independently owned and operate on a licensing model similar to a franchise agreement. Traditionally, they’ve sold Pedego e-bikes exclusively.
Pizzi said after meeting with dozens of Pedego dealers in his first month at the company, he learned that they were missing out on reaching some customers because of Pedego’s current product line.
“What I’m hearing is that there are new consumers entering the market, whether enthusiasts for e-road or e-MTB, or younger car-replacement consumers. And Pedego doesn’t have the product to connect to those consumers,” Pizzi told BRAIN.
In January Pizzi announced that Pedego dealers will have access to Vvolt, N+ and Emojo e-bikes. He said a few more brands will be added later. Pedego dealers will be able to buy the brands through a Pedego corporate program, not directly.
“We’re very focused on identifying specialty brands that are targeted at specific audiences we currently don’t address, and that are complementary to Pedego’s product line so it can expand the business opportunities for our dealers … we don’t want to dilute our core, but we absolutely want our dealers to address […]
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