The Tricolor, the baguette, gauloises: all French icons, which the Tour de France , the Frenchest of French events could ally itself with. But non, it is Orangina, pulp and all, which represents modern France, it seems.
The iconic French beverage will become a partner for the Tour de France and the Tour de France Femmes avec Zwift for the next three years, Tour organiser ASO excitedly revealed today.
In a breathless press release ASO said: “One and the other have become part of the national heritage, each in its own way.”
The popular juice and soda-based based drink will release three limited edition cans this summer to celebrate the new partnership between the two French stalwarts, which the brand says will illustrate ‘the most shaken roads of the Tour de France’. Unlike the citrus refreshment’s long-running slogan, we hope the riders are already awake when they reach the ‘shaken roads’ in question.
Fizzing with anticipation ASO said: “Orangina first hit taste buds in the summer of 1936, when the Belgian Sylvère Maes and the Frenchman Antonin Magne were locked in a vicious battle for the 30th edition of the Tour de France.
“A short time later, in 1954, the fizzy drink, by then a consumer favourite, made its first foray into the legend of the Tour by sponsoring stage 4 from Rouen to Caen, in which the reigning champion, Louison Bobet, seized the overall lead.
“Fate had placed the little yellow bottle on a path towards the yellow jersey, and now, their trajectories have […]
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