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Opinion: British Cycling badly misread the room. That has consequences

Opinion: British Cycling badly misread the room. That has consequences

“British Cycling are partnering with very same oil and motor interests that have kept cycling underfunded and side-lined for decades. An absurd decision and (a)…

Tuesday, Oct 11

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“British Cycling are partnering with very same oil and motor interests that have kept cycling underfunded and side-lined for decades. An absurd decision and (a) greenwashing coup for Shell” Robbie Gillett .

Just in case you missed it, BC yesterday announced a new 8 year deal with Shell. And then the cycling internet broke.

If you feel as many do about this situation, there is already an open letter to BC, which features signatures from ex BC staff, current BC members, Breeze Champions, as well as a host of cycle club members and environmental group supporters. I’d encourage you to sign it .

Why would I encourage you to do this?

BC is a medal factory. And an amazing one at that. If that was all it was this would still be an extremely challenging sponsorship.

However, in the past 4 years BC has sought to become a wider social mobility focal point, partnering with the Ramblers Association, Cycling UK, Living Streets and Sustrans, “launching ‘Moving the Nation’; a manifesto demanding new measures to prioritise walking and cycling in our towns and cities .” As BC themselves put it; “ a Vision for Tomorrow to help make cycling and walking the natural choices for short journeys .”

Conflict of interests anyone?For context, the new sponsor has a track record of saying the right thing whilst continually failing to meet targets it sets itself .Regrettably, the BC announcement also comes in a month where Active Travel England looks to face serious challenges to it’s capabilities , […]

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