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Oakley Encourages Cyclists To “Be Who You Are” In New Campaign Chapter

Oakley has today announced the launch of its newest chapter of the “Be Who You Are” story, which showcases the 2022 Bike Collection and features…

Friday, Mar 18

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Oakley has today announced the launch of its newest chapter of the “Be Who You Are” story, which showcases the 2022 Bike Collection and features narration from Team Oakley road cyclist Mark Cavendish.

The piece highlights the ways in which a bike is more than just two wheels, it is an enabler of human possibilities, strength, and freedom, giving the rider the power to explore infinite paths.

As part of the campaign, Oakley is partnering with South African cycling group Fixie Fit as well as BMX rider Wanga Moshani. The partnerships explore not only their skills on a bike, but the ways that each support, value, and empower their communities off it.

They also tell their individual stories on how a bike has become for each of them not just a vehicle of transportation, but a vehicle for expressing oneself and finding purpose, family, and community. For those not in-the-know, Fixie Fit is a South African-based, urban bike crew made up of artists, directors, and local fashion designers. Since its inception, Fixie Fit has grown into a community of riders that highlights diversity and inclusivity within BMX.

Wanga Moshani is a South African BMX racer who started riding at the age of 10. For over a decade, he has been part of Velokhaya, a cycling academy that uses cycling, education, and mentoring youth living in communities with limited access to opportunities to support on and off their bikes.

As the reigning South Africa Elite BMX Champion, Moshani aims to show others how a bike […]

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