Upgrade Bikes has announced the addition of Niki Elliott to the newly-created role of accounts manager for the South West of England and South Wales.
Elliott is keen to put her passion and experience to the fore and present to a wide network of dealers.
Following the announcement, she said: “I am delighted to have joined Upgrade Bikes.
“With an impressive portfolio of market leading premium brands, I look forward to being part of a great team of people with an ambition to make Upgrade Bikes the number one go-to supplier for P&A (parts and accessories).”
Elliott is the latest addition to the Upgrade team as the Sussex-based distributor continues to strengthen its account management team.
In June, the company appointed Ali Burns to the new role of account manager for London and the South East of England.
Burns takes with him a wealth of brand and dealer-facing familiarity having worked at Evans Head Office, Madison, GoPro, USE, Exposure, and more recently as store manager for South Downs Bikes.Matt Killick, head of sales for Upgrade Bikes, added: “I am excited to welcome Niki to Upgrade Bikes where she will bring a wealth of knowledge to the Upgrade sales team.“In times where our competitors are looking to scale back their work forces, we are looking to build on the hugely successful portfolio of brands we have with a bigger and stronger sales team.“We have a fantastic customer base in the south west of England and South Wales that Niki knows very well, and I am certain […]
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