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New tech promises safer cycling

New tech promises safer cycling

DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more…

Wednesday, Jun 01

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DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more than a pipe dream, is rapidly becoming a reality. One soon-to-be launched solution is Spoke, previewed at the Bicycle Leadership Conference.

Cyclists and the bike industry are eager for safety tech. Junko Yoshida is the editor-in-chief of The Ojo-Yoshida Report and a globally recognized expert on sensing and self-driving technologies. “There’s a groundswell of interest globally in this advanced sensing technology,” Yoshida said.

The National Highway Traffic Safety Administration issued the Advanced Notice of Proposed Rulemaking late 2020 and sought public comments on the issue of Automated Driving System Safety Principles.

Yoshida was monitoring all the comments received by NHTSA.

“I was shocked to find out that the bicycle industry was by far the most active in submitting comments,” she said. “It’s clear to me that bike people have more vested interest in deploying this technology than any other user group.”

Spoke’s tech offering is a bicycle-mounted sensing unit about the size and price of a Garmin headunit and a downloadable or installable-during-manufacture software suite for cars with recent tech such as gauge cluster screens.

While Spoke’s vehicle partner Audi was present at the BLC demos, other manufacturers can easily add the sensing technology during manufacture or as a downloadable upgrade after purchase.Reid Sigety is the COO of Spoke USA, based in Denver. Spoke also has a European presence in Turin, Italy. “Over the past 10 years, vehicle occupant safety […]

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