A heritage brand that’s instantly recognisable to lovers of cycle sport, Nalini is back in the UK with a bang and some excellent terms for stockists. Mark Sinclair of distributor Occhio.cc shares the details…
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“There is no doubting Nalini’s history, it’s incredible to think of the number of grand tour winners and individual stages that Nalini has on record.” Now bringing the famed Italian brand into the UK, Occhio’s Mark Sinclair is not wrong, Nalini is within cycling’s bubble a household name and the kind of brand that attracts browsers simply for the logo on the sleeve. Such is the quality of the product it might seem a straight-forward process, but Mark says that “many UK consumers think of Nalini as a custom clothing brand.” That, of course, is not true and in fact under Occhio’s guidance the opportunity is squarely targeted at the retail experience. “There is a lot of work to be done to let UK consumers coming into cycling know that there is much more to Nalini, with a huge history…. And we’re working more as an extension of the Nalini office than as a distributor. We think the potential is great,” he adds.
So, with clothing sometimes a hard sell and branding only half the story, why should a bike retailer take note of Nalini’s expanded presence?
“With Occhio a new kid on the block we have had to start with a high appeal offering. I think consignment or dropship, (or a mix of both) […]
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