The Netflix Formula One docuseries Drive to Survive has turbo-charged motorsport and broadened interest among the wider public. Will the coming Tour de France: Unchained, filmed at last year’s Tour, do the same for cycling?
Words: Laura Winter
This article was originally published in Issue 114 of Rouleur magazine.
“Netflix are a real bunch of c***s, aren’t they?” So said the Formula One star Daniel Ricciardo during the 2019 run of the Netflix docuseries Drive to Survive.
The affable Australian may have had his tongue firmly in his cheek – the statement was a joking provocation. But it’s not yet certain how any of the cyclists who will feature in the upcoming Netflix docuseries about the Tour de France felt as the cameras followed their every move.
The Box to Box Films crew who make Drive to Survive have become part of the furniture of Formula One, one of the world’s most prestigious sports. They are woven into the rich tapestry of the exclusive paddock, and widely accepted – and teased – by drivers, team principals, staff and fans alike.
Drive to Survive has become a Netflix sensation. It was ranked number one in 27 countries worldwide and F1 saw a huge increase in younger and more diverse fans, as well as exponential growth in the United States. With three American races now scheduled for 2023, including a spectacular night race in Las Vegas in November, F1 has truly broken America. And with the Tour de France set to get ‘Netflixed’, the potential […]