Editor’s note: A version of this story ran in the May 2022 issue of BRAIN.
MONTEREY, Calif. — Peter Arlein looked out at the swelling Friday crowd at the Sea Otter Classic last month and told a dirty truth.
"You clean your bike and it (lube) washes off," said Arlein, CEO of the plant-based mountainFlow Eco-Wax . "You apply lube and some of it goes on the ground. The reason you have to re-apply chain lube is because it’s coming off somewhere, right? Otherwise, you could do it once and be good forever. It’s a classic micro-pollution problem. In aggregate, all these people here, they’re all moving their bikes. Everything from this event, when it rains, goes right into the ocean."
Arlein is tackling the problem with the creation of his non-petroleum bike lube, grease, and cleaners and spreading the word during his first trip to the annual festival.
"Some people will offer one token plant-based and a bunch of other stuff that’s less environmentally friendly," said Arlein, who was promoting his line with free bike cleanings and lubings at his Sea Otter booth. "We hold true to the plant-based ethos throughout our entire product line, all the way through our packaging."
MountainFlow uses 100% post-consumer recycled plastic containers for lubes, cardboard bottles for bike wash and degreasers, metal tubes for grease, and aluminum bottles for bike polish. With a plethora of lubes and bike cleaning products in the market, it might seem like another brand would get lost in the mix. With […]