Meta has released a new metaverse ad campaign focused on Amani, a racing team of cyclists from East Africa.
Team Amani is a 12-person gravel racing team of male and female cyclists from African countries such as Kenya, Rwanda, and Uganda. The new 60-second video shows Amani cyclists using Meta’s WhatsApp, Facebook and Instagram apps to connect with each other and fans. Another part of the ad features Amani cyclists riding a stationary indoor bike while wearing a headset to compete in virtual cycling competitions. Online cycling app Zwift also makes an appearance during the ad.
“We used tech to compete, show what we can do and make connections,” a voiceover from an Amani cyclist says in the ad. “We’ve gone far. But someday, when anyone can be in any room and everyone can compete, get next-level training—when that day comes, we’ll go much farther,” the voice says before the ad ends with a message to visit Meta.com/metaverse.