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Made in China: a guide to the Yoeleo wheels range

Made in China: a guide to the Yoeleo wheels range

2022 Yoeleo detail 4 – 1 What’s the holy grail of aftermarket bike upgrades? Something that’s high quality and high performance? Of course. Something that’s…

Friday, Jul 15

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2022 Yoeleo detail 4 – 1 What’s the holy grail of aftermarket bike upgrades? Something that’s high quality and high performance? Of course. Something that’s easy to research, choose and buy? Naturally. Something that offers fantastic value, too? That’s even better. But all that’s difficult to find – especially if you’ve been looking for your upgrades in the normal places.

The term ‘Made in China’ means something very different these days compared with 20 or 30 years ago. From smartphones and electric vehicles to cutting-edge innovations in the realms of holograms or augmented reality, in the 21st century the Eastern powerhouse is known for manufacturing technologically-advanced products that are truly world-leading. 2022 Yoeleo detail – 1 However, it’s still the case that many Chinese cycling product makers are mainly original equipment manufacturers, called OEMs. This means they make their products on behalf of – and badged as – other more established names.

For Chinese bike experts Yoeleo, though, in 2011 it was a case of OEM no more. Having spent years producing carbon-fibre components for better-known cycling brands, Yoeleo decided that all its research, innovation and production expertise could be put to better use as a direct-to-customer manufacturer. By striking out alone, it could offer customers across the world an easy, online way to buy the best new cycling kit without the extra layers of profit, and therefore cost, demanded by global brands, distributors and retailers. A new name you can trust

Yoeleo might be a relatively new name in […]

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