It’s a Promise You Can — and Need — to Keep
Nike and Nietzsche.
It would be a really cool name for a law firm, but neither’s a member of the bar. The one’s an athletic footwear and apparel corporation whose value, according to Statista, is $31 billion. The other’s a German philosopher whose work is valued, according to the Stanford Encyclopedia of Philosophy, for its uncompromising criticism of convention. Both crossed my mind the other day even though I wasn’t in need of sports attire or experiencing an Existential crisis.
Two women walking side by side and pushing shopping carts in front of me down a grocery store aisle stopped pushing and started talking. The one said, “I feel I should be getting more sleep.” The other nodded and replied, “I feel that way, too.” Good Advice, Better Impulse Control
I fought the impulse to shout out Nike’s famous saying, “Just do it,” and then add, “Just go to bed, for god’s sake, at a decent time.” Instead, I politely asked them to move aside so I could reach the acorn squash on sale. About the time I was loading my groceries into my Cooper Countryman (a manual that’s an absolute blast to drive, by the way), I experienced another urge.
To return to the store, find those two women, and give them a good dose of my favorite Existentialist. Specifically, my interpretation of what Nietzsche wrote about people breaking promises. That it’s a result of exactly what those two women […]