For the Alternative Line, Slovak brand Isadore are relying on 100% recycled plastic to make high-quality cycling kits. Moreover, it’s made entirely in Europe, promising high quality and longevity, thereby leading the way in the brand’s existing sustainability concept. Is this the future or is there a catch? A stylish new jersey, jacket that lets every rain drop just pearl off, and bib shorts that really work. We often find ourselves in the changing rooms of our favourite shop or with our fingers swiping away or caressing the friendly rodent, whether it’s in pursuit of optimisation or purely out of a desire for something new. Tap – sold. Yes, a functional and comfortable cycling kit makes perfect sense if you want to get the most out of your time on the bike. Concerning resource consumption and the ethically questionable aspects of production and disposal, however, you’ve got to ask yourself: what do you really need? Is this must-have truly a must-have? How sustainable is this? And there we have it, the issue of sustainability, often praised and hardly ever backed with clear figures. It’s like an apparition: you believe it exists, but if you want to capture it with a good strategy, it laughs and disappears.
Many sectors are striving towards a circular economy to save resources, but what about the textile industry? Indeed, some have recognised that the fast fashion business model is obsolete and are responding with sustainability strategies, offering clothing that contains recycled plastic. But how sustainable […]