2022 Dec 10 Tech of the Week This edition of Tech of the Week is jam-packed – especially considering that we’re in deepest, darkest December – with news from some of the biggest brands in cycling, including head-up display glasses weighing just 36g and the millionth Brompton to roll off the production line, but we’re starting with the latest NFT to hit the biking world. Is there really still an appetite for NFTs in cycling?
The 2023 Giro d’Italia’s Maglia Rosa, the race leader’s red jersey, is being auctioned as an NFT (non-fungible token) – a unique piece of 3D digital art – but does anyone want to buy it? 2023 Maglia Rosa NFT – 1 There have been various NFTs introduced into the cycling world over the past few years. Colnago sold its C64 road bike as an NFT – essentially a digital picture of the bike – for almost $8,600 at auction in May 2021, for example, while the Bike Club NFT , which claimed to be ‘the world’s first blockchain-based cycling club’, was met with a pretty scathing reaction from some corners of the cycling community earlier this year.
The NFT market grew by over 21,000% from 2020 to 2021 but it has dropped massively during 2022.
ItaliaNFT, an Italian marketplace for digital collectables, says, “The launch of the new Maglia Rosa 2023 in digital format allows ItaliaNFT to stress the key role of its blockchain-based platform as a channel to buy rare objects and experiences related […]
Continue reading the original article at: road.cc