HARRISONBURG, Va. (WHSV) – An international cycling company is coming to the Friendly City. Lauf Cycling is an Iceland-based company that will open its U.S. Distribution Center and Headquarters in Harrisonburg.
Lauf was founded in 2011 and specializes in the manufacturing of made-to-order, high-end gravel and mixed terrain bikes.
“It’s a great young company that we were seeing they were on a very fast growth trajectory, so we wanted to grow with them. Having an international company here and having this be their U.S. headquarters was very enticing to us and they’re just great people to work with,” said Brian Shull, Harrisonburg’s Economic Development Director.
Lauf’s U.S. Operations Director Timothy Rugg, a former professional cyclist, lived in Harrisonburg briefly in 2012 and said the city is the perfect location for the company.
“Harrisonburg has so many programs and opportunities around the city for biking already, so to be able to put our brand image with the Blue Ridge Mountains the Shenandoah Valley, and what’s already happening here is a good opportunity for us to make an impact on the community here which we couldn’t do with some of the bigger cities,” said Rugg.
The growing biking community in Harrisonburg and the Valley was one of the biggest reasons why Lauf chose the Friendly City for its U.S. headquarters.
“We have a great place to ride and we have a great community here that we can ride with, so we can share in our development and growth with the local community here, and hopefully that can […]