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Intel and Dell Technologies Head into the World of Animal Crossing to Promote E-Cycling

VMLY&R creates ‘eCycleLand’ island in the Nintendo game Intel and Dell Technologies are teaching people to properly ‘e-cycle’ their electronic waste (e-waste) with an interactive…

Friday, Nov 18

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VMLY&R creates ‘eCycleLand’ island in the Nintendo game

Intel and Dell Technologies are teaching people to properly ‘e-cycle’ their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing. Last year’s e-waste totaled substantially more than the weight of all adults in Europe, or as much as 350 cruise ships the size of the Queen Mary 2, or 78 miles of e-waste (Source: United Nations University). Launching on National Recycling Day (Nov 15th), players can visit the eCycleLand island and turn in the Rusted Parts found in the game for a sought-after item. While in eCycleLand, users will be educated about the real ways they can e-cycle, in partnership with Dell:

At the start of the tour, the visitor will scan a QR code to access an unlisted YouTube video that pairs with the walking tour around the island (much like a museum self-guided tour). This post is for auditory use, meaning it will not need to be watched, but just listened to as the visitor moves from station to station.

o Station 1: What is e-waste? A brief intro to e-waste and why it’s a problem

o Station 2: What is e-cycling? A brief intro to e-cycling and how it combats the problem of e-waste

o Station 3: What can be e-cycled? A gamified explanation of what can/cannot be e-cycled

1. At the fourth and final station, players receive information on programs they can use to e-cycle in real life2. Players receive instructions on how to e-cycle their old devices, no […]

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