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Incoming Lotto-Soudal sponsor remains true but expects more from all-but relegated team

Incoming Lotto-Soudal sponsor remains true but expects more from all-but relegated team

Don’t miss a moment from Paris-Roubaix and Unbound Gravel, to the Giro d’Italia, Tour de France, Vuelta a España, and everything in between when you…

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There’s no looking back for incoming Lotto-Soudal sponsor Dstny.

Dstny this February committed to saddle up with Lotto in backing the team for 2023 and 2024 and since then endured watching the red and black Belgian outfit slide toward ProTeam status.

Dstny CEO Daan de Wever told Het Laatste Nieuws he had to bury bad vibes after watching his new marketing project plunge deep into the WorldTour “relegation zone” this season.

“Had I known in January what I knew in mid-May, I might not have signed a sponsorship contract,” the Dstny boss said.

“Since then we have had many conversations with the board, management, the riders and everyone involved in the cycling team. That has given us a lot of confidence for the future. It is clear that we have to start building the team again.”

Also read: Lotto-Soudal is seeing out the final weeks of the 2022 calendar deep down the UCI rankings and doomed to three years of racing at the second tier.The team is currently 1,100 points adrift of a slot in the WorldTour and racing for pride at season-ending races through Malaysia and Japan.De Wever remains committed to his new project despite its imminent downturn in status, and is instead looking to rebuild in 2023.“I had a clause that I could withdraw the sponsorship if the team went down. That would have […]

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