A chat with the founder and serial entrepreneur Sergio Filigrana
Over four decades, businessman Sergio Filograna has left his mark on Italy’s fashion advertising, agri-food production, human resources, and hospitality industries by creating companies that brought something new to their respective fields. His enterprising approach prompted the Presidency of the Council of Ministers in 1999 to honor him as a Knight of the Order of Merit of the Italian Republic. Filograna’s latest endeavor, Il Giro dei Venti (“The Tour of the Winds”) , a combined biking and sailing competition engineered for ambitious, adventurous, and curious travelers, is hosting its second edition in 2023. The competition which includes cycling and sailing rounds, takes place May 27-June 3, 2023 and covers Salento–in his native Puglia–and Greek and Corfu coasts.
Like Filograna’s other pursuits, the race effectively brings a fresh spin to hospitality and business networking while perfectly encapsulating his mindset when building companies with global potential. Filograna began his storied career in 1978 by opening a shoe shop that led to a chain of five stores, before purchasing the Moretto Danilo shoe factory and developing styles for internationally-recognized designer collections for Mariella Burani and Costume National. Filograna continued to blaze a trail across many industries, founding advertising and marketing agency SDAM & PI, Milan-based agri-food products producer Isotta Sapori Mediterranei in 1996, and human resource management firm Work & Progress in 2011.
A decade later, with the worldwide rise of virtual and brick-and-mortar co-working spaces devised to accommodate the needs of entrepreneurs and business […]
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