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If Peter Sagan can’t sell an NFT, nobody in cycling can

If Peter Sagan can’t sell an NFT, nobody in cycling can

Here we go again: another pro cycling star launching an NFT collection . This time it’s none other than three-time world champion Peter Sagan. The…

Thursday, Aug 04

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Here we go again: another pro cycling star launching an NFT collection . This time it’s none other than three-time world champion Peter Sagan.

The Slovakian is no stranger to merchandising his own celebrity in interesting ways – remember that US$21,000 commemorative medal he was flogging a few years back? – but this new venture takes things (and certainly prices) to a whole new level entirely.

Before we delve any deeper into this very exciting news , let’s pause for a quick refresher on NFTs (or a brief introduction if you’ve managed to avoid this space so far).

NFTs – non-fungible tokens – are digital objects that can be bought, sold, and collected online and that are made possible by a piece of technology called a blockchain . Normally, as in the case of the Sagan collection, an NFT is a piece of digital art (sometimes with supplemental data), which is either one-of-a-kind, or limited in number.

Anyone can download or copy the digital artwork itself, but actual ownership of the original artwork: that belongs to whoever has paid for the NFT and has it sitting in their digital wallet.

If you’re just coming to the NFT discussion and this all sounds a bit odd, you certainly aren’t wrong . But let’s carry on.

Sagan’s NFT collection comes out via a new venture called Project Fuerza which makes digital art inspired by pro riders’ biometric data. In signing on with Project Fuerza, Sagan joins the likes of Mark Cavendish , Geraint Thomas , and Rohan […]

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