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‘I know it can be daunting at first, but there are lots of cyclists who will support you’

‘I know it can be daunting at first, but there are lots of cyclists who will support you’

Deirdre Quinn is one of the ambassadors for the ‘It’s not a race’ campaign EARLIER this month, Cycling Ireland launched their new Women in Sport…

Wednesday, Mar 23

News

Deirdre Quinn is one of the ambassadors for the ‘It’s not a race’ campaign EARLIER this month, Cycling Ireland launched their new Women in Sport campaign.

After research undertaken by the sport’s governing body revealed that the biggest factors limiting female participation in cycling were a lack of confidence and a perception of exclusivity within the sport, the campaign aims to encourage more women to take up cycling with the tagline ‘IT’S NOT A RACE’ declaring that there is much more to cycling than being competitive.

While women’s numbers are growing steadily, they make up just 20 percent of Cycling Ireland’s membership at the moment. Just like their male counterparts however, most of these members do not race.

Instead, their focus is on leisure cycling and group rides with friends and club members.

“The campaign is all about communicating the different cycling opportunities that are available,” says Elaine Cahill, Cycling Ireland’s Women in Sport Officer.

“Cycling doesn’t always have to be a race, you don’t have to be head-to-toe in lycra or have to have the fastest and best bike. I hope the title ‘It’s not a race’ resonates with a lot of women and encourages them to choose the bike as a mode of transport when possible, try a new discipline within cycling or perhaps even learn to cycle if they haven’t already.”

Over the past few years Cycling Ireland have run a number of similar female-orientated campaigns and programmes such as Women on Wheels and Bike Like Me. They have also run female […]

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