It’s no surprise that one of the retailers offering the most in the way of deals this weekend is Amazon. Naturally, we’ve happily been helping Jeff Bezos save up for new spaceships by highlighting some of the best cycling offers Amazon have on the go on our Cyber Monday bike deals page.
This means we’ve had to look at a lot of pages on Amazon which in turn means we’ve been exposed to some – to my mind at least – curious, if not downright disturbing, imagery.
I’m talking about the habit that a surprising number of Amazon’s retailers have of photographing Lycra cycling shorts on a model (real or a mannequin) inside out. Maybe it’s just me, but seeing the chamois on the outside feels like all kinds of wrong.
I’m not sure what these pictures are triggering in me. I don’t think I’ve ever had a dream in which I’m giving a presentation in a just a pair of reversed shorts. And I’ve never left the hotel, jumped on the bike and got a couple of minutes into my ride before realising that I have, indeed, put my bibs on inside out. Which is what tech writer Tom Wieckowski from our sister site Cyclingnews did this morning. I don’t know why but I don’t like this and you can’t make me. I don’t think I’ve ever seen brands like Rapha, Castelli or Assos putting the innards of their best cycling shorts on display in this way. Perhaps that’s because these […]
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