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Hybrid TAIPEI Cycle show running this week — and beyond

Hybrid TAIPEI Cycle show running this week — and beyond

TAIPEI, Taiwan (BRAIN) — As the industry struggles to overcome supply chain challenges that are likely to increase due to the war in Ukraine, the…

Friday, Mar 11

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TAIPEI, Taiwan (BRAIN) — As the industry struggles to overcome supply chain challenges that are likely to increase due to the war in Ukraine, the Asian industry gathers this week at the TAIPEI Cycle trade show and its DigitalGo virtual show.

The in-person event features more than 630 exhibitors, including big brands like Merida, Giant, KMC, SRAM and Shimano. About 200 brands are participating in the online show.

BRAIN spoke with Leonor Lin, the president of TAITRA, the trade group that organizes the shows.

BRAIN: How does the size of this year’s show compare to recent shows?

Lin: There are 638 exhibitors, using over 2,100 booths at TAIPEI CYCLE 2022, and 207 exhibitors at TAIPEI CYCLE DigitalGo 2022, the virtual platform.

In 2021, there were 255 exhibitors signed up for TAIPEI CYCLE’s online show, including 58 from overseas and 197 local exhibitors. The percentage of international exhibitors was therefore 23%. SRAM is among the exhibitors at TAIPEI CYCLE this year. As for the pre-pandemic numbers, there were 1,100 exhibitors, using 3,300 booths at the physical show in 2019. We look forward to the gradual recovery of the physical show and a return to the pre-COVID scale in 2023 as the pandemic is winds down and international travel restrictions are gradually lifted.

BRAIN: How many people visited the online show last year? What kind of analytics can you share about how long visitors remained at the show? Lin: Last year, the online show attracted 100,000 visits from 81 countries. When we looked into […]

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