BENTONVILLE –A three-day gathering of cycling industry professionals, held Tuesday through Thursday, will look to build on Northwest Arkansas’ biking reputation.
PeopleForBikes, the U.S. bicycle industry’s trade association, is organizing the SHIFT’22 conference to collaborate, lead and realize the vision for better bicycling across America, according to the PeopleForBikes webpage dedicated to the event.
"We will have 300 current and future bike industry leaders learning and shaping the future of bicycling and the bike industry," said Jenn Dice, president and CEO of PeopleForBikes.
PeopleForBikes is based in Boulder, Colo. Its mission is "to get more people riding bikes more often" and "make bike riding better for everyone."
"The fact that a group like PeopleForBikes has chosen to have this event in Bentonville is a pretty big deal," said David Wright, city Parks and Recreation director. "It’s a pretty special event."
Over the course of three days, SHIFT’22 participants will network, attend educational sessions and ride world-class mountain and gravel trails, exploring the forests and scenic back roads of Northwest Arkansas, according to the webpage.
Bentonville and Northwest Arkansas cities have worked to develop the region as a destination for bicyclists. That work has involved building miles of single-track mountain trails, as well as the Razorback Greenway, a 37.5-mile paved trail that extends from south Fayetteville to Bella Vista.A 2017 study by the Walton Family Foundation and PeopleForBikes found that 90,000 mountain bike tourists provided $137 million in economic benefits to Northwest Arkansas that year.Dice said the conference’s key themes are diversity, equity and inclusion; manufacturing […]