Attendees cool off in the shade as riders jump bikes over ramps, Friday, June 18, 2021 during the Bentonville Bike Fest in Bentonville. (NWA Democrat-Gazette/Charlie Kaijo) BENTONVILLE –A three-day gathering of cycling industry professionals will look to build on Northwest Arkansas’ biking reputation.
The event will be held Tuesday through Thursday.
PeopleForBikes, the U.S. bicycle industry’s trade association, with 1.4 million grassroots supporters, is organizing the SHIFT’22 conference to collaborate, lead and realize the vision for better bicycling across America, according to the PeopleForBikes’ webpage dedicated to the event.
"We will have 300 current and future bike industry leaders learning and shaping the future of bicycling and the bike industry," said Jenn Dice, president and CEO of PeopleForBikes.
There will be inspiring keynote speeches, interactive workshops and immersive study tours by bike of all the great things Northwest Arkansas has to offer bicyclists and the bike business, she said.
PeopleForBikes is based in Boulder, Colo. Its mission is "to get more people riding bikes more often. To make bike riding better for everyone."
"The fact that a group like PeopleForBikes has chosen to have this event in Bentonville is a pretty big deal," said David Wright, city Parks and Recreation director. "It’s a pretty special event."Over the course of three days, SHIFT’22 participants will network, attend educational sessions and ride world-class mountain and gravel trails, exploring the forests and scenic backroads of Northwest Arkansas, according to the webpage.Bentonville and other cities across Northwest Arkansas have worked to develop the region as a destination for bicyclists. […]