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How Zwift is creating an online community for cyclists

How Zwift is creating an online community for cyclists

Zwift has transformed the indoor cycling experience. First launched to the public in 2015, Zwift has consigned the days of mindlessly staring at a wall…

Friday, Nov 25

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Zwift has transformed the indoor cycling experience.

First launched to the public in 2015, Zwift has consigned the days of mindlessly staring at a wall while turning the pedals on a turbo trainer to the past.

Instead, the training platform enables riders to sync their indoor setup with the Zwift app to power an avatar around an ever-expanding network of virtual worlds. If using a ‘smart’ turbo trainer, the effect of drafting in a group, or hitting a climb, can be replicated by the automatic adjustment of resistance, adding realism to previously one-dimensional training sessions.

But that sense of realism extends beyond headwinds and hills – Zwift has also added a social dimension to indoor training .

Every single avatar you overtake, draft or get dropped by on the game is powered by another real-life rider, and it’s common to be met with messages of encouragement and thumbs-ups (‘Ride Ons’) from other users (aka ‘Zwifters’) when just spinning around one of Zwift’s worlds .

However, Zwift’s social side goes deeper than sporadic examples of kindness or encouragement. Zwift has helped to further cycling’s inherent adoption of communities – the cycling clubs that stretch back to the very beginnings of the sport – albeit in the virtual world.

Like real-world clubs, Zwift’s online riding groups are established for any number of reasons – be it shared interests, location or to promote a particular community.Clubs aren’t only for reimagining a cafe run in Watopia, either. Some have a competitive edge, with members representing their clubs in Zwift […]

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