By Kate Allan, Compete PR
This piece first appeared in the August edition of BikeBiz magazine – get your free subscription here
LinkedIn is an incredibly valuable tool for businesses and individuals, with the site now home to over 50 million registered companies and 850 million users worldwide. Developing an effective LinkedIn profile can reap a host of great benefits; from brand awareness and connection building, to helping you keep abreast with news and updates in your industry sector.
Here we explore some of the key things you need to consider when developing your LinkedIn presence:
1. Have a plan Kate Allan, founder of Compete PR In order to get the very most out of activity on LinkedIn, as with anything in life it’s important to develop a strategy. This translates to well defined objectives – is it brand awareness you are after, lead generation or education? Defining a clear plan from the outset is crucial, as well as clear accompanying deliverables to work towards. Rather than treating it as a solo endeavour, it can be good to bring other members of your team or network to be a part of this process, offering the potential for shared ideas and inspiration. And looking ahead is vital – ideally planning overarching content a good few months in advance where possible, factoring in there will also be reactive updates and developments along the way.
2. Content is king
Good content is the single most important feature of any LinkedIn strategy, without […]