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How ‘Biking Bandits’ Brought Cycling Back to Soweto’s Streets

How ‘Biking Bandits’ Brought Cycling Back to Soweto’s Streets

Groundglass’ Jason Fialkov and Saatchi & Saatchi South Africa’s Dylan Davies tell LBB’s Nisna Mahtani about Klipdrift’s ‘Friends with Purpose’ sporting series Combining sport with…

Friday, Sep 23

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Groundglass’ Jason Fialkov and Saatchi & Saatchi South Africa’s Dylan Davies tell LBB’s Nisna Mahtani about Klipdrift’s ‘Friends with Purpose’ sporting series

Combining sport with socialising and a brotherhood, Biking Bandits – a South African cycling community – paired up with brandy company Klipdrift to show the positive impact of ‘social riding’. In the campaign, the Soweto-based cycling group champions its motto of ‘bringing cycling back to the hood’ and aligning with the ‘Friends with Purpose’ series from Klipdrift.

The campaign film follows Titi Mashele, Tsatsi Rantsatsi and Tebogo Galagala as they explain how they created Biking Bandits to promote their “freedom of movement” and respond to the loneliness of the covid pandemic. Giving them the ability to not only dress and express themselves in any way they want, but to channel their energy into the sport of cycling, it’s had a life-changing effect on the group.

Throughout the two-and-a-half-day shoot for the campaign, the aim was to capture the urban cycling movement in the most natural way possible, as the group rode through the rain, and sunshine, interacting with each other during this period. With a clear passion for making cycling accessible, the partnership between Biking Bandits and Klipdrift fit perfectly within the brandy brand’s sporting series.

Jason Fialkov, director and cinematographer at Groundglass and Dylan Davies, executive creative director at Saatchi & Saatchi South Africa, speak to LBB’s Nisna Mahtani about the Biking Bandits movement and why they embody Klipdrift’s brand. LBB> Let’s […]

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