Credit: Dan Gould It’s been four years since we first heard about the Heroïn bike. Since then it’s all been rather quiet from the almost haute couture brand. In that time it regrouped, re-visited it’s bike offering and is now under the guiding hand of Lee Prescott, Director of VeloAtelier, by appointment bike studio based in Warwick, for its bespoke bike fitting service.
“The team at Heroïn Bikes have spent the last couple of years working on it’s production system” says Lee. “as a result they now have an exceptional carbon build, which I’d put on a par with the likes of Factor bikes , which are as clean on the inside as the external finish”.
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So what’s changed. In terms of bike geometry and build, other than a disc brake model also now available, not an awful lot. Bike design
It’s still very much a French based brand, it’s where Heroïn bikes were conceived, by wealthy businessman Marc Simonicini, designed and still assembled. The frame and fork is hand-crafted in Italy at a factory which specialises in aeronautics and motorsports, specifically Formula One and Moto GP. Boxy tubing profiles were before their time. Tubing profile wise, the Heroïn bike can probably be considered a bit before it’s time, with the square-ish box shapes certainly on par with latest beliefs around aerodynamics for it’s ‘all rounder’ performance classification .
It’s arguably […]