Community fitness app Her Spirit and bike shop Rutland Cycling have announced a new partnership, aiming to inspire more women to cycle.
The partnership, announced from The Cycle Show at Alexandra Palace, will empower women to have the confidence and competence to cycle for leisure on or off-road or for purposeful transport to and from work.
Research by Sports England’s Active Lives Survey (May 2020-May 2021), revealed that 8.3 million adults cycle regularly in England, with only 13% of these being women. To boost these numbers, Rutland Cycling and Her Spirit are working together to help more women build a cycling habit and break down the barriers that are hindering them.
According to further research amongst Her Spirit’s community of 25,000 members, the biggest barrier to cycling is a lack of mechanical information (60%), followed by concerns over route planning (21%), what to wear (11%) and road safety (8%).
Her Spirit and Rutland Cycling are introducing the Frightened to Fearless programme, a series of cycling workshops supported by British Triathlon and female-only events taking place this summer. These will include free group rides from selected Rutland Cycling Stores, live-streamed indoor cycling sessions, mechanical tutorials such as learning how to repair a puncture and access to a dedicated Rutland Cycling specialist who is on hand to help women navigate cycle shop lingo and work out what to buy from saddles to lights or a brand new bike.
The Frightened to Fearless programme is built around a group of female cycling coaches who will lead social […]