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HARTJE appoints Head of International Marketing

HARTJE appoints Head of International Marketing

Today, Hermann Hartje KG announces that Sebastian Saure has moved into the newly created position of Head of International Marketing on March 1st, 2022. He…

Tuesday, Mar 15

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Today, Hermann Hartje KG announces that Sebastian Saure has moved into the newly created position of Head of International Marketing on March 1st, 2022. He sets out to further develop the presence of the company’s multiple bicycle and parts & accessories brands in the European market.

Export sales manager Coen Bosch comments "I’m excited that Sebastian will join me on HARTJE’s journey to grow our business with our strong bike brands like VICTORIA and CONWAY, but also our large P&A assortment abroad. His skill set and international experience are a great asset for our efforts to increase our reach in the international marketplace. Career stops at international online retailers, big name brands, but also working at the local IBD while in high school have given Sebastian unique insides along the whole value chain of our industry."

Sebastian, an avid cyclist himself, has worked in HARTJE’s marketing department for almost three years, coordinating projects online and offline, including the launch of the new compact bike brand QiO and being part of Hartje’s ongoing digital transformation. Previously Sebastian gained valuable marketing and sales experience within the industry, holding different positions in Spain, Germany, and the US. Sebastian Saure.

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