Select Page

Haro adjusts supply chain with European and Taiwanese developments

Haro adjusts supply chain with European and Taiwanese developments

Haro Bicycle Corporation has announced that it is expanding its Product Development, Sales, and supply chain group as part of a company wide effort to…

Thursday, Mar 10

News

Haro Bicycle Corporation has announced that it is expanding its Product Development, Sales, and supply chain group as part of a company wide effort to strengthen its capabilities designed to benefit its dealer and distribution network worldwide. This includes staff enhancements, a Europe based sales and distribution operation, and a newly created supply chain group based in Taiwan.

A newly created position, Director of Product Development will be headed up by Lars Svalin, an industry veteran with three decades of experience who spent most of his career with Cycle Europe. Working with brands such as Bianchi, Crescent, Tec, Spectra, and others, Lars’ product management experience includes complete bicycles, as well as parts and accessories. He has been both a part of a group, and the head of a group so he well suited to lead Haro’s existing staff. In this new role, Lars will report directly to Haro’s CEO Jayu Yang.

”I am super excited to have the opportunity to work for a global brand like Haro who´s focused on innovation and growth. Haro is a company which is driven by the passion for bikes and I´m looking forward to being a part of the success our mutual efforts will lead to.

Lars will split his time between his home in Varberg, Sweden and Haro based in Vista, California.

European business furthered after pandemic delay

Haro also announced the creation of Haro Europe under the management of Jan Teigelhoff, Haro Europe’s COO. Jan brings with him a diverse cycling background spanning nearly […]

Share This