The cycling industry is overwhelmingly run by white heterosexual men, there are widespread experiences of unfair treatment and harassment and women and those from minority groups are more likely to leave the industry.
Those are the grim findings of the Bicycle Association’s International Perception Survey Report, which has led the industry body to call for positive change to lead an inclusive, anti-discriminatory industry culture.
Other shocking insights included that nearly half of those with disabilities keep them hidden from their employer. The survey unsurprisingly revealed that women want concrete action on leadership and pay. Perhaps contrary to perception, it found that 63% of men and a sizeable 45% of women were inspired to join the industry by a passion for cycling. The survey was completed by 1,123 people working in the industry to
The BA’s pioneering report, has been delivered in collaboration with Cycling Industries Europe’s Women in Cycling programme and supported by WORK180. It’s one of the first times that a report has delved into cycle industry diversity and inclusivity, making it something of a landmark. It builds on announcement earlier this year about the setting up of a Diversity in the Cycling Industry Advisory Board .
Respondents overwhelmingly expressed a desire for greater inclusivity and representation within the cycling industry. Research shows clearly that companies with diverse leadership are more successful. One commercially important reason is that more diverse teams can connect with a broader range of consumers. It is precisely these diverse new audiences that the cycle industry, and wider […]