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Gear Break: ROKA Sunglasses, Kane Shoes, Ritchey Zeta GX Gravel Wheels, Swiftwick New National Park Sock, The Dot by Lachlan Morton & L39ION Tulsa Kit

Gear Break: ROKA Sunglasses, Kane Shoes, Ritchey Zeta GX Gravel Wheels, Swiftwick New National Park Sock, The Dot by Lachlan Morton & L39ION Tulsa Kit

Gear Break: ROKA CF Series Sunglasses, Kane Revive active recovery shoes, the new Ritchey Zeta GX gravel wheels, Swiftwick launches new National Park sock designs:…

Friday, Aug 12

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Gear Break: ROKA CF Series Sunglasses, Kane Revive active recovery shoes, the new Ritchey Zeta GX gravel wheels, Swiftwick launches new National Park sock designs: Mt. Rainier, Glacier, Banff + more, The Dot by Lachlan Morton and L39ION of Los Angeles’ latest special edition kit inspired by Tulsa Tough with purpose beyond the podium.

ROKA CF Series Sunglasses – US$250 PEZ Sez: I first noticed the ROKA brand a couple seasons back – about the same time oversized sunglasses started to come back in fashion. I’ll be up front about my own ethos for choosing eyewear – if the shape and style of the frame doesn’t appeal to me, there’s simply no amount of tech / cool features that will even make me choose to put ’em on my face.

But that’s exactly why they caught my eye – I liked the shape their designers had chosen, and was inspired to find out more. My initial attempts to reach the company went unanswered, but having been in the cycling arena log enough to have seen more than a few brands come and go, I chalked it up to start-up pains. A couple of years later they’ve proven some staying power, and enough marketing smarts to engage the crew at IGTStudio to help get the brand connected to us media types. Roka is an Austin TX based brand, started in a garage by the two founders who first created a wetsuit for triathlon, but now offer a very good range of […]

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