Gear Break: MAAP debuts their most comprehensive road collection yet, Hammerhead introduces ANT+ LEV e-bike support, personal leaderboards gives Zwifters a new way to analyze ride data, Muc-Off utility toolbox, Lezyne light your way and Gaerne is the new cycling shoe partner of Intermarché-Circus-Wanty.
MAAP: New Season, New Pursuits
MAAP Debuts Their Most Comprehensive Road Collection Yet. Empowering Riders in a Collective “Pursuit of Progression” in Whichever Corner of the Planet They Choose to Ride. For the first road cycling collection of 2023, MAAP are focusing on the pursuit of progression. Going beyond performance goals, the pursuit of progression is also about a wider desire to do better; for ourselves, the people around us and our planet. With those fundamental goals in mind, the new season of road clothing features more recycled fabric content than ever before, as a small but important step towards sustainability which guides the company every day. “We believe that progression itself is the ambition, a continual exercise in innovation and betterment,” said Oliver Cousins , co-founder of MAAP. “For example, our transition from virgin to Sustainably Preferred Materials (SPM) is not in itself the end goal, but an important progression towards greater positive impact with the planet we all share.” As Cousin’s states, The Evade Jersey, one of MAAP’s most popular with riders – available in long and short-sleeve silhouettes – is now made with Sustainably Preferred Materials (SPM) using over 70% Italian-made recycled nylon in the primary body, adding a strong push […]
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