What’s new on the market?
Gear Break: Cycology: See Me – Designing kit to reduce fatalities, Haftners Bouclier aero cycling socks, Sportful: Fall-Winter collection drop, Blonyx electrolyte drinks at this year’s RBC GranFondo Whistler, perfect balance: Canyon unveil 5th-generation Ultimate road race bike, and Moots introduces “Apex” finish.
Cycology: See Me – Designing Kit to Reduce Fatalities We hate reading about it, seeing it on the news. Another cyclist dies, hit by a vehicle. The See Me kit is dedicated to all the cyclists that have been killed or injured by motor vehicles while enjoying our beautiful sport of cycling. The origin for the design came from a Cycology customer who sent in a link to a story about a female cyclist who was hit and killed by a motorist back in 2018. This tragic story struck deep with Sarina Tomchin, Cycology’s designer. Sarina spent the next day with brush in hand, pouring out all her emotions onto paper. The final painting was pictured and posted on FaceBook.
‘The painting See Me was an emotional painting. I never intended it to be put on clothing but we had requests on social media that suggested it’, explains Sarina . ‘This design has now turned out to be one of our most popular designs. I love wearing it myself, knowing motorists see the eye and See Me emblazoned on the back. Let me ride my bike and live to get home’. The See Me design is featured on an entire clothing […]