(Image credit: MyWhoosh)
As many of us in the cycling world predicted a couple of years ago, the phenomenal growth in indoor cycling and the skyrocketing sales of the best turbo trainers has led to a surge in the popularity of e-sports and virtual bike racing via platforms such as Zwift and RGT.
With this surge in popularity, however, naturally comes an equally vocal resistance. Challenges around eradicating cheating , performance verification and transparency are at the centre of many e-sports opponents’ objections. Despite this, there are plenty of companies throwing their weight behind it.
It’s no doubt a space that’s dominated by Zwift , and with the recent acquisition by Wahoo , the newly-named Wahoo RGT is a strong challenger, but there’s another player looking to make waves in the world of e-sports, MyWhoosh.
Founded by CEO Akhtar Hashmi, the UAE-based company is looking to provide another option in the virtual cycling space, with the legitimisation of e-sports as its modus operandi . Founded in 2019, MyWhoosh offers a similar package of workouts and training programs as most of its competitors, but with a particular focus on e-sports racing.
The MyWhoosh team comprises an impressive contingent of experience which the brand hopes will bring success and adoption by the e-sports community in a now highly competitive space.
The team is headed up by Jacob Fraser, who served as Senior Manager of Brand Experience at Zwift for over three years. He helped develop Zwift’s e-sports offering, including the delivery of the first in-venue e-racing […]