2023 October 14 Tech of the Week We have stacks of product news to tell you about this week, including high-tech releases from Polar and Suunto, clothing from Rapha and POC, and shoes from Sidi and Northwave, but we’re starting with an app that allows you to earn rewards as you clock up the miles… “Like Air Miles for athletes”: check out the new app that lets you earn new kit just by riding your bike
A new app-based fitness platform called Muuvr allows you to earn rewards by cycling – so you can turn your activity into equipment and gear. These rewards aren’t discounts; you get credits that act as a currency that can be directly exchanged for sporting goods and services in the Muuvr marketplace.
Muuvr – pronounced ‘Mover’ – is a new concept so let’s get the idea straight. You download the free Muuvr app (iOS and Android) to your smartphone and connect it to fitness-tracking platforms like Zwift, Apple Fitness and Fitbit. The app will also connect to other devices like bike computers and fitness watches, including Google, Garmin and Wahoo. 2023 Muuvr app – 4 Once set up, you earn credits – called Muuvs – through activity. The more you ride, run or swim, the more Muuvs you stack up. When you’ve earned enough, you can exchange your Muuvs for real-world items from Muuvr’s partner brands.
“Activity equals Muuvs and Muuvs equals rewards,” says Muuvr’s chief marketing officer James Vickers. “It’s like Air Miles for athletes.