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Focus’ all-new Atlas aluminum gravel bike wants you to get lost, maybe even to lose

Focus’ all-new Atlas aluminum gravel bike wants you to get lost, maybe even to lose

The all-new Focus Atlas is the brand’s first true gravel bike. And instead of trying to create some super gravel racer, Focus calls this a…

Wednesday, Jan 13

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The all-new Focus Atlas is the brand’s first true gravel bike. And instead of trying to create some super gravel racer, Focus calls this a gravel bike “made to lose”. The idea is to build a reliable all-surface, all-rounder that’s as happy to ride gravel fast or slow all day, as it is ready to head off on a bikepacking adventure… 2021 Focus Atlas versatile, affordable alloy gravel bike

Blending lessons learned on the cyclocross Mares and all-road Paralane , the new Atlas focuses in more on longer endurance rides off tarmac. Focus says they built the Atlas to escape a must-be-first mentality and rather celebrate the small wins like “commuting through the park to get to the office or going on a short weekend trip with friends on the bike into nature”.

“The Atlas is not made for winning races, setting world records, or beating people. It’s made to lose. Lose your mind, lose track of time, to lose yourself. It’s for getting out in nature, having adventures, meeting people, and generally just having a great time.” Gravel Tech details

The alloy frame is meant to balance light weight & durability without breaking the bank, and is paired with a full carbon, tapered steerer carbon fork with internal cable routing.

Designed to be ready for bikepacking, the Atlas gets plenty of mounting points – four cage mounting points on the frame, anything cage mounts on each fork leg, plus rear rack mounts and full front & rear fender compatibility. […]

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