Project Flock has created the world’s first ‘biomotion’ bike light that boosts our visibility at night to other road users by reminding drivers that cyclists are in fact human. The new concept lies in the fact that we don’t need to blind other road users to ensure we will be seen, but rather we can trigger drivers’ attention by lighting up the motion of our pedaling legs, thus unconsciously signaling to their brains that we are just people, too… Flock Light unique biomotion cycling taillight
Be seen 5.5x sooner*. And be seen as a human, not just another inanimate object in the landscape.
Other bike taillights rely on intensely bright light output or eye-catching flashing patterns to ensure that we are seen while riding at night. But Project Flock has a new concept that illuminates your legs while pedaling, catching the attention of fellow road users at night by signaling their brains with a familiar pattern of human motion. What is a biomotion taillight, and why does it work?
c. Project Flock
It’s all based on Clemson University research that showed “ highlighting a cyclist’s biomotion was proven to remarkably increase their conspicuity ” ( * Edewaard et al . 2017 ). Seeing a cyclist moving in a more human way helps other road users’ brains more easily identify with them. And it also helps give a better sense of scale of the person on a bike, so it’s easier to perceive how close they are.
So Melbourne, Australia industrial designer Tim […]