Fat Tire , now a brand unto itself, and L39ION of Los Angeles released a collaborative, limited-edition golden ale to benefit the Grow Cycling Foundation. Partners since 2019 through a shared stewardship for cycling, the two brands aim to strengthen social action within the cycling community with L39ION X Fat Tire Golden Ale.
With a dream to promote diversity and representation in the sport of cycling, L39ION founders Justin and Cory Williams set out on a mission to challenge outdated ideas, destroy boundaries, and pave the way for a more inclusive cycling community—all while assembling one of the winningest teams in road racing history.
Today, L39ION and Fat Tire are combining bikes and beer for a shared goal.
“At Fat Tire, we’ve watched firsthand as L39ION of Los Angeles has shaken up the cycling world,” said Taylor Boyd, Fat Tire Brand Manager. “As the team continues to dominate crit racing in the US, they are bringing more participants and spectators into the sport. We believe in and support L39ION’s mission to break down barriers as they help build a more inclusive community for all cyclists.”
Label artwork for the beer incorporates design elements taken directly from the team’s distinct, signature jerseys. With direct input from the L39ION team, and long days on the bike in mind, this collaborative beer is purpose-brewed with lemon peel and sea salt for post-ride consumption. Proceeds from every can of L39ION X Fat Tire Golden Ale sold will benefit the Grow Cycling Foundation in support of their work […]