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ABU DHABI (VN) – Watches, chocolate, cheese … and now after some hiatus, pro cycling.
Fabian Cancellara is looking to put pro cycling back on the list of Switzerland’s greatest exports with his Tudor Pro Cycling Team.
With the cobbles conqueror and Swiss sporting icon Cancellara in the owner’s chair and a full fondue of Swiss backers for leverage, Tudor Pro Cycling plans to tap into what makes the mountain nation great.
“‘Swiss’, ‘human’, and ‘performance’ are our values,” Cancellara told VeloNews at the UAE Tour this week. “And it’s not only Swiss people, it’s the way of Swiss. We want to be precise. We want to be humble. We want to work properly on quality. And we want to do things right.
“When things are not done right, things are not working – like a watch like this,” Cancellara said as he tapped the Tudor timepiece on his wrist.
Throwback Thursday: How Fabian Cancellara helped revive interest in the northern classics Tudor Pro Cycling stepped up to the ProTeam level this season after years operating as the Conti squad Swiss Racing Academy.With both a U23 and senior team in its structure, Cancellara’s crew is all about bringing new talent out of Switzerland. The nation currently counts just 10 active male pros.“We want to win bike races. But we want to do it in the […]
Continue reading the original article at: www.velonews.com