OAKLAND, Calif. (BRAIN) — Enduro Bearings unveiled a direct-to-consumer website Wednesday with its complete line of products, which exceeds 1,200 SKUs.
Its previous website — which is now B2B for dealers only — offered a limited number of products and little tech information. The D2C site lists even the most obscure parts, from old-school individual balls to the current Maxhit components and XD15 ceramic-hybrid bearings.
Enduro Bearings said its relationships with retailers will not change in light of the D2C website.
"Enduro Bearings has a long history of collaborating with bicycle companies to provide smooth-rolling, efficient, long-lasting bearings tailored to very specific needs," said Rick Sutton, director of business development and marketing. "Hopefully, our ongoing efforts — including this new website — will prompt customers to learn more about bearing design and manufacturing and then actively seek out Enduro’s products at their local retailer when shopping for a new bike or servicing their current bikes."
The new website also can assist retailers and consumers with selecting the best hub, suspension, bottom bracket, and headset bearings for their bikes and riding conditions. For further help, Brand Manager Chris Feucht added a filtering tool on each product category page to find the bearings and components suited for each application.