With a chunk of input from its pro riders, including the Athertons, Endura has given its range-topping MT500 line-up of waterproof clothing a complete refresh, while also detailing further its actions to tackle, or mitigate against, its environmental impact.
While Endura’s range is fairly all-encompassing these days, with kit ranging from World Cup DH to some of the most technologically advanced aero skinsuits around, it was the MT500 range that launched the brand in 1992.
At the time, most mountain bikers were slipping and sliding their way around mountains in lairy Lycra kit designed for roadies, and Endura saw an opportunity. The MT in the name stands for ‘mountain’, while the 500 refers to the range’s baggy kit being 500 per cent stronger and more protective than Lycra.
These days that message of protection still stands. While the kit continues to be designed to protect riders from the weather, it’s also designed to protect the environment, with Endura modifying over the years its production processes, factory sourcing and material used, to lessen impacts on the environment. Endura #Forceforgood
Endura has been attempting to clean up its environmental impact via its #Forceforgood scheme. This constitutes a range of actions, from material usage to tree planting.
For example, all of their fabrics have been PFC free since 2018 and waterproof membranes are constructed from PU materials, which degrade in landfill within 100 years, rather than PTFE materials, which last thousands.
Endura is attempting to source its materials from certified and controlled manufacturers who ensure there’s no […]