The continent-hopping, time-crunched story of a custom pair of cycling shoes for a pop megastar.
Sometimes there’s a gem lurking in the spam folder. That’s how this story begins: with a Melbourne-based cycling shoe entrepreneur, Nick Squillari, nursing a morning cup of coffee and blearily deleting a string of emails sent through the contact form of his company website, VeloKicks.
“I need to sift through what is 99% trash on the off-chance there is a request for sizing info or the like … or an offer to create custom kicks for Dua Lipa,” Squillari recalls.
In his junk emails, he says, there was one that seemed a bit different. “This email seemed pretty well written for a spam email,” Squillari thought. “So I put it into the Google machine and saw that the guy’s LinkedIn page was pimped out – he was on the management team of the Toyota Centre, Houston, and he wanted something for Dua Lipa.”
“Either this is the best scam ever or it’s legit,” Squillari recalls thinking.
British pop star Dua Lipa had a show in Houston coming up in just four and a bit weeks, and the management there wanted a keepsake for her. “Whenever a big act comes through, they try to get them something personalised, so they have a great experience and want to come back,” Squillari says.
The venue had received a tip-off that Dua Lipa was a cyclist, and she was going to be surprised with some cycling shoes midway through her global stadium tour.There were […]