Petrol Station copyright Simon MacMichael .jpg Members express shock at announcement of partnership, with many saying they will cancel their membership
British Cycling has been accused on social media of facilitating ‘greenwashing’ on social media today with hundreds of comments from members slamming its announcement of the UK subsidiary of multinational oil and gas giant Shell as its new sponsor through an eight-year deal that the national governing body claims will help accelerate its “path to net zero.”
It also says that the partnership, which begins this month and runs until the end of 2030 “will see a shared commitment to supporting Great Britain’s cyclists and para-cyclists through the sharing of world-class innovation and expertise,” as well as “helping more – and wider groups of – people to ride, including ways to make cycling more accessible for disabled people,” the latter through a new programme called ‘Limitless’.
Shell UK, which operates the country’s largest public network of electric vehicle (EV) charging points, says it will also support British Cycling’s aim to move towards a fleet made up entirely of EVs.
At global level, last month the company – which changed its name from Royal Dutch Shell – said that it planned to move into e-bikes and e-scooters, explaining that “our customers want our brand to move into micromobility even if we don’t have market share yet.”
But as road.cc’s sister website eBikeTips pointed out, a recent report (link is external) claimed that Shell, which insists it is committed to achieving net zero […]