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Discovery boosts coverage of women’s cycling

Discovery boosts coverage of women's cycling

Discovery has revealed its plans for 2022 cycling, with over 600 broadcasts. It has confirmed women’s cycling rights for the inaugural Tour de France Femmes…

Friday, Mar 25

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Discovery has revealed its plans for 2022 cycling, with over 600 broadcasts. It has confirmed women’s cycling rights for the inaugural Tour de France Femmes and the Paris-Roubaix Femmes avec Zwift.

The 2022 coverage also marks first use of the mixed reality Cube studio on a Grand Tour, deployed as the host set for the Tour de France.

Broadcasts include over 1,200 live hours of cycling for coverage in 65 markets via Eurosport and discovery+, and 208 territories via GCN+. As well as a host of live cyclocross, BMX, track and mountain bike events, as in previous years the Giro d’Italia, the Tour de France Hommes and Femmes, and La Vuelta a España will be shown live across Discovery’s platforms.

Scott Young, SVP Content and Production at Discovery Sports, said: “As part of the leadership team at Discovery Sports, we’re looking how we can make sure we have equality and balance across all our sports including cycling. You’re going to see a really immersive part of our coverage, which will be to give you the best storytelling around the female athletes competing.

“Furthermore, for the Tour de France, we’re also going to have the Cube as our host set and you’ll be here front and centre for The Breakaway. This is a phenomenal storytelling tool. It’s one of the great innovations of broadcast. You’ve seen it across our recent Olympics in Tokyo and Beijing, across our tennis coverage and now it’s coming to cycling.”

Discovery’s coverage of women’s cycling in 2022 will be underpinned […]

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