CIN has been regularly highlighting the nuances between D2C and bike shop business models in the industry, particularly where the lines are being blurred, and here’s another example via the Bikebook maintenance software platform.
Direct-to-consumer brand eBike brand Hygge Bikes is tapping into a network of professional mechanics across the UK. By partnering with Bikebook, Hygge is leveraging a network of independent, highly trained mechanics in major UK cities, providing on-the-ground support for warranty claims, servicing and other post-purchase needs. This initiative allows Hygge to offer the confidence and reliability of a traditional bike shop experience, so said the press statement, giving customers the peace of mind that maintenance and service are readily available after purchase.
“We’re thrilled to partner with Hygge Bikes in this groundbreaking initiative,” said Jake Fieldsend, Co-founder of Bikebook. “This partnership will set Hygge apart from the rest by offering customers immediate access to trusted mechanics for any service or warranty issues they may face. With our software, we can deliver standardised, high-quality services directly to customers through a convenient, user-friendly interface making the process of buying a bike online smoother than ever.” Bikebook’s software integrates into Hygge’s website and workflow, allowing customers to book service appointments simply. Through the integrated widget, customers can view and schedule appointments with nearby mechanics directly, ensuring that their bikes stay in the best condition without the hassle of locating third-party service providers. This level of accessibility is unprecedented in the D2C bike market, says Hygge, allowing it to deliver a […]
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