NurPhoto//Getty Images “Ride into my DMs?” Is that what we’re going with? Surely, we can come up with something that doesn’t quite conjure the creepiness of unwanted messages on yet another social platform.
Because as of this past Monday, direct messaging is now a feature of the ultra-popular fitness app Strava (and thankfully, you can toggle your message settings to easily avoid those unwanted DMs, but more on that in a moment). Related Story Strava’s New Tool Helps Calculate Carbon Savings
According to the San Francisco-based company, the feature was developed after the company researched proved that “athletes perform better together.” Of course, the idea of community, vis a vis giving each other “kudos” or commenting on others’ rides, has always been at the core of the app’s ethos.
More From Bicycling Video player poster image Moreso than any internal research, the direct messaging function was likely due to the results of a wide-ranging survey conducted last year which tapped into some of Strava’s 100-million users, asking them which features they’d most like to see the platform embrace.
One of the most common responses? Direct messaging capabilities. How to manage who can DM you in Strava
Of course, this doesn’t mean that Strava users will suddenly see an influx of DMs from people they don’t know or follow. Rather, according to a release announcing the new function, “Athletes on Strava can customize the Messaging feature based on their desired experience on the platform. For example, athletes can set their preferences on […]