Environmental challenges and climate change represent some of the most important and contentious topics of our era – igniting controversy, debate and innovation in every facet of our scientific, economic, cultural, and political institutions. The urgent need to reduce on-going carbon emissions into the earth’s atmosphere is perhaps the most critical and overarching global geopolitical objective of our times. Yet, real progress is slow, and treaty-based carbon reduction targets remain unrealistic and unenforced.
–This article is shared with permission from author Steve Maxwell at The Outer Line . Sign up to their newsletter HERE .– Almost all industries are now taking steps – most very haltingly – to address their carbon footprint and commit to more environmentally sustainable practices. This is increasingly perceived to be good for business, because it will presumably influence that growing swath of consumers who favor “green” brands – and because it’s “the right thing to do.” Sport is no exception. Globally, sports are becoming more broadly utilized as a platform for the discussion of sustainability and climate change awareness. The United Nations has identified sport as a key means of promoting better understanding and mindfulness of the challenges. A torrent of PR announcements over the last few years by sports-related companies – spanning event production, stadium management, hard goods manufacturing and league franchises – has attempted to build goodwill and visibility, and reduce anxiety about how much sports themselves impact the environment.
Many major sporting events and teams have jumped on this bandwagon, claiming to […]
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